by HyattWard Advertising | Aug 9, 2023 | HyattWard On Advertising
It’s an information age, an era of consumerism, and digital technology is the booster rocket of brand awareness. There’s never been more powerful tools at the disposal of marketers and advertisers. Your company’s brand can bask in the sunlight, your company’s products...
by HyattWard Advertising | Jul 24, 2023 | HyattWard On Advertising
Roughly 23 years ago, an online bank called Confinity merged with a rival known as X.com. That merged company changed its name to PayPal. Elon Musk was among the partners in that venture. He had wanted to keep the name X. Other executives quashed the idea. This past...
by HyattWard Advertising | Jul 11, 2023 | HyattWard On Advertising
There’s no rule that says you must have a tagline or a slogan. And, coming up with a good one is far from easy. We’re experienced enough to understand that while there is a process, there’s no formula. You give it your best and hope to catch lightning in a bottle. Bad...
by HyattWard Advertising | Jun 15, 2023 | HyattWard On Advertising
Brand awareness is not as ambiguous as it may seem. There are three pizza places in your neighborhood. One is much better than the other two, but you haven’t been there or heard about it. So, if you’re hungry for a slice, you’ll choose between the two restaurants you...
by HyattWard Advertising | May 31, 2023 | HyattWard On Advertising
Twitter is taking steps to become likeable again, ads are back in focus, and video is trending. The digital landscape is in a constant state of flux. Technology seems to evolve at an ever more rapid rate leaving us shaking our heads and wondering where we stand....
by HyattWard Advertising | May 15, 2023 | HyattWard On Advertising
No doubt you’ve seen this musical faux stage production which is a commercial for the type-2 diabetes drug, Jardiance. It’s an annoyingly catchy jingle that takes a lighthearted approach to treating the disease. It’s among the many drug ads that have flooded the...
