by HyattWard Advertising | May 3, 2023 | HyattWard On Advertising
“The art of persuasion.” That’s among our favorite definitions of advertising. Ads are about awareness but also meant to persuade. And it’s quite a bit easier to convince someone to do something once you know what motivates them. Psychology is the study of behavior....
by HyattWard Advertising | Apr 17, 2023 | HyattWard On Advertising
We tend not to argue with things Shakespeare said. A rose by any other name would certainly smell the same. However, if the euphonious single syllable “rose,” had been “roach,” it wouldn’t have altered the smell, but might have altered the flower’s reputation. Even if...
by HyattWard Advertising | Apr 3, 2023 | HyattWard On Advertising
Cause Marketing can be a collaboration between a for-profit and a nonprofit. It can also be a connection between a company and a cause. Today’s consumer expects brands to be socially responsible. Some 70% of consumers want to know how brands address social and...
by HyattWard Advertising | Mar 22, 2023 | HyattWard On Advertising
The best players in baseball history make an out 7 out of ten times. No one wants to fail, but it happens. A marketing campaign often flops because the product was awful. Madison Avenue doesn’t always get it right. Just ask New Coke. At the time it almost made sense....
by HyattWard Advertising | Mar 7, 2023 | HyattWard On Advertising
As technology continues to evolve, businesses have been able to revolutionize the way they reach out to potential customers. One of the most impactful innovations has been the integration of artificial intelligence (AI) into the advertising and marketing industry. AI...
by HyattWard Advertising | Feb 22, 2023 | HyattWard On Advertising
They cost $7 million for 30-seconds of airtime, and brands put out tons of additional cash to write and create Super Bowl spots. For major brands, it’s worth the expense. Few televised events capture as many viewers. Here are some of our favorites from Super Bowl 57....
