CRAFTON HILLS COLLEGE

Brand Refresh & Institutional Alignment

“LET’S GO!”

Crafton Hills College was evolving academically, culturally and strategically. What it needed was a brand platform capable of aligning that progress into a clear, unified voice.

The college had strong institutional values, defined Career & Academic Pathways, and a demonstrated commitment to access and inclusion. However, its messaging and visual systems lacked cohesion across departments and communication channels. Leadership sought a brand framework that would unify the institution, strengthen recruitment efforts, and position the college for continued growth.

PROJECT SCOPE:

Concept & Strategy
Art & Creative Direction
Design
Copywriting
Print
Website
Outdoor
Overseeing Production

Our solution was not simply a new tagline. It was a strategic brand architecture built around a singular, energizing platform:

LET’S GO

Direct, inclusive and forward-looking, the line functions as both invitation and declaration. It reinforces shared momentum between students and institution while supporting the college’s mission to change lives through education. Importantly, the platform was developed to scale, across recruitment, digital communications, campus life, athletics and advancement, while maintaining clarity and consistency.

From there, we formalized a comprehensive brand system.

We refined and codified logo usage, clarified hierarchy among primary and secondary marks, and organized the color palette to ensure consistency and ADA-conscious application. CHC Green anchors the identity, while yellow functions as a disciplined accent to guide calls to action and emphasis.

Typography standards were strengthened to create a more confident, contemporary voice. Headlines were designed to command attention while maintaining readability across digital and print environments.

A critical strategic component was the articulation of the Career & Academic Pathways structure. We translated this institutional framework into a clear visual system, assigning each pathway a defined color and custom iconography. This not only enhanced student navigation and recruitment clarity, but also reinforced internal alignment across programs.

The brand refresh extended to photo shoots, emphasizing authenticity and representation. Real students and real campus environments reinforce credibility and connection, while graphic overlays and branded elements ensure visual cohesion.

Today, the “Let’s Go!” platform operates as a unifying institutional expression.
It supports enrollment marketing, digital communications, campus signage, advancement materials and internal communications, all within a cohesive framework.

The outcome is a disciplined, scalable brand ecosystem designed to support
long-term institutional objectives.

Crafton Hills College has momentum. Today, the brand reflects it.

Let’s Build What’s Next

From strategy to execution, we partner with brands to create advertising that connects and performs.

Schedule a Consultation