by HyattWard Advertising | Dec 5, 2023 | HyattWard On Advertising
Public Relations nightmares don’t happen often thankfully, but they do happen and not necessarily to “evil, corporate empires.” Mistakes, big or small, can happen to any business. Bad things happen to good companies. To err is human, but the problem is forgiveness...
by HyattWard Advertising | Nov 8, 2023 | HyattWard On Advertising
Meetings don’t have to be mundane; they don’t have to stifle the synergy or destroy the dynamics! They don’t have to be the place where good ideas go to die. Meetings can be productive, compelling, interesting, and creative! Too many meetings don’t get off the ground,...
by HyattWard Advertising | Oct 10, 2023 | HyattWard On Advertising
Forty-four years ago, this ad appeared in Variety, the entertainment industry trade bible. Not a single frame of the film had been shot, no crew had been hired, no financing found. Apparently, the sole reason for the ad was to determine if anyone else had claimed the...
by HyattWard Advertising | Sep 27, 2023 | HyattWard On Advertising
Some words work better than others. Words have their own inherent power. When you are trying to extol a product and persuade a consumer, the right word can make a major difference. For decades, the word, “Free,” has worn the crown as the king of advertising...
by HyattWard Advertising | Sep 6, 2023 | HyattWard On Advertising
Advertising is part art, part science, ironically its very own A/B split. At its core, A/B testing is a simple way to compare two different versions of something. It’s been around for more than a century, but it didn’t originate with advertising or marketing. Many...
by HyattWard Advertising | Aug 22, 2023 | HyattWard On Advertising
The experts estimate more than $11 billion will be spent on political ads in 2024. That works out to an estimated 8 to 9.5 million ads in about 2,000 elections. On any given day, the average consumer will be exposed to as many as 10,000 ads. That may seem like a lot,...
