by HyattWard Advertising | Apr 9, 2024 | HyattWard On Advertising
Your brand guide. It’s that comprehensive set of commandments, an instructional manual meant to ensure your brand’s identity stays recognizable and resonant. It gives your marketing department its own constitution, and many go out of their way to avoid anything that...
by HyattWard Advertising | Mar 19, 2024 | HyattWard On Advertising
We live in a digital information age, and most of us are well aware of the fact that artificial intelligence is reshaping industries. In marketing and advertising, algorithms are crunching data, and generating targeted ads. That has many wondering and worrying if the...
by HyattWard Advertising | Mar 6, 2024 | HyattWard On Advertising
Today’s television viewers have a smorgasbord of options. The proliferation of streaming services has greatly expanded the choices people have. That’s changed some things for advertisers, but we still congregate around singular events. Nearly 106 million watched the...
by HyattWard Advertising | Feb 21, 2024 | HyattWard On Advertising
Creativity on a deadline is a battle with time and inspiration. You can’t hit pause; time always moves forward and deadlines constantly get closer. Coming up with  compelling ideas, whether writing or designing, is a formidable challenge. Deadlines test your agility,...
by HyattWard Advertising | Jan 17, 2024 | HyattWard On Advertising
Great writing and great proofreading don’t always coexist in the same individual. In fact, many brilliant writers were lousy spellers. Hemingway and Fitzgerald were terrible, so were Agatha Christie and Jane Austen. George Washington was reportedly a bad speller, so...
by HyattWard Advertising | Jan 3, 2024 | HyattWard On Advertising
A badly injured Confederate veteran becomes addicted to morphine. His name is John Pemberton and he is a trained pharmacist. So, he comes up with his own cure, a drink containing alcohol and cocoa leaf extract — the stuff of cocaine. It never cured Pemberton’s...
