by HyattWard Advertising | May 11, 2018 | HyattWard On Advertising
Mother’s Day is a special time for many to celebrate mom, maternal figures, and the impact motherhood has on our lives. It’s common for companies to have campaigns around holidays like Halloween, Valentine’s Day, and Memorial Day, but for some brands, Mother’s Day is...
by HyattWard Advertising | Apr 26, 2018 | HyattWard On Advertising
Targeting Millennials is a common goal for many clients. There’s a misconception that the only way to reach them is through digital as if they don’t see billboards while driving or have a mailing address. They may have a tremendous digital presence and be targetable...
by HyattWard Advertising | Apr 6, 2018 | HyattWard On Advertising
Facebook has been extremely busy this year. An update in January saw the Facebook feed move away from brands, advertisers, and influencers, toward a more “friends and family” prioritized feed. The company has admitted to Russian interference with the 2016 Presidential...
by HyattWard Advertising | Mar 13, 2018 | HyattWard On Advertising
Poetry has disappeared from mainstream America. Liberal artists and intellectuals around the nation may still enjoy it, but the common person has abandoned it for other forms of expression and entertainment. The public doesn’t hold it in the same light as it once did....
by HyattWard Advertising | Feb 21, 2018 | HyattWard On Advertising
There are a lot of iconic taglines; Just Do It, Got Milk, The Ultimate Driving Machine, You’re in Good Hands with Allstate. What’s rare is when a marketing tagline or phrase becomes part of the lexicon. Say Whassup To Dilly Dilly Today, there’s a new phrase on the...
by HyattWard Advertising | Jan 25, 2018 | HyattWard On Advertising
In the past 20 years, digital has changed the advertising and marketing landscape. There’s been an evolution, and brands that won’t adapt are either extinct or moribund. However, the bottom line basics of marketing and advertising haven’t really changed. The...