by HyattWard Advertising | Sep 7, 2018 | HyattWard On Advertising
It’s been a year of hard goodbyes and farewells to celebrities and music icons. The Queen of Soul, Aretha Franklin, is one of the latest to be laid to rest. Many know Franklin for her jaw dropping and eruptive presence through the late ‘60s and ‘70s. Her...
by HyattWard Advertising | Aug 24, 2018 | HyattWard On Advertising
The psychology of color is an interesting and complex topic. Certain colors give off different vibes and make people feel certain ways. For instance, yellow is considered the happiest color in the spectrum. It gives a feeling of energy, optimism, and joy. Where people...
by HyattWard Advertising | Aug 2, 2018 | HyattWard On Advertising
Times really do change; usually for the better. Advertising is often a reflection of society. Here are some vintage print ads that will make you grin, laugh, or roll your eyes. Take several steps back in time and you’ll see how far we’ve come....
by HyattWard Advertising | Jul 20, 2018 | HyattWard On Advertising
When Build-A-Bear brainstormed the one-day “Pay Your Age” sale for kids to build and purchase a stuffed animal for the price of their age, someone should have pulled the fire alarm in that meeting. But, hindsight is always 20-20. In reality, it’s a great idea that is...
by HyattWard Advertising | Jun 8, 2018 | HyattWard On Advertising
While most companies spend their time gaining consumers’ trust, Wells Fargo, Facebook, and Uber are spending millions to win it back. All three took their own approach in highlighting their roots, how they failed to meet expectations, and how they’re going to fix...
by HyattWard Advertising | May 25, 2018 | HyattWard On Advertising
There are several aspects that contribute to a campaign’s success. In order to determine if a campaign is successful, success itself needs to be somewhat defined. It can be a goal that’s direct, such as wanting to increase membership by 3% or specific product sales by...
