by HyattWard Advertising | Mar 1, 2019 | HyattWard On Advertising
In his last speech before his assassination, Martin Luther King, Jr. shared some of his wisdom on self-worth, courage, and controversy. “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at time of...
by HyattWard Advertising | Jan 18, 2019 | HyattWard On Advertising
For the bulk of the 20th Century, Madison Avenue followed the unwritten commandment, “Thou Shalt Not Court Controversy.” Brands lived in a bubble. Advertisers didn’t want to take sides on an issue because the other side could be offended or angered. That could...
by HyattWard Advertising | Dec 7, 2018 | HyattWard On Advertising
Last time you picked up some food, more than likely it didn’t look like the ad. Before you go taking it out on the staff, you’ll want to know the truth – the food you order will rarely look like the food that’s being advertised. That’s because what’s...
by HyattWard Advertising | Oct 19, 2018 | HyattWard On Advertising
Like previous years, the majority of the 2018 midterm campaigns are relying heavily on mudslinging, a technique that highlights the negative reputation of opposing candidates. However, there are a few campaigns out there that are breaking the mold. Here are a handful...
by HyattWard Advertising | Oct 5, 2018 | HyattWard On Advertising
The success of an ad and the effectiveness of an ad are two different things. Success is a more linear observation. Was the end result worth more than the initial investment, and did the campaign meet certain goals? If yes, the ad should be considered a success. ROI...
by HyattWard Advertising | Sep 21, 2018 | HyattWard On Advertising
Every successful brand has a logo and slogan. What if those logos and slogans were brutally honest? Graphic designer, Clif Dickens, took on the challenge to recreate popular brands’ logos with his own alternative, yet somewhat truthful take. ...
