by HyattWard Advertising | May 24, 2019 | HyattWard On Advertising
Many businesses and many individuals say, “Advertising doesn’t work.” Typically, their evidence is anecdotal. They recently spent xyz on a print campaign or a radio campaign and the results weren’t impressive or were nonexistent. Advertising is like a diet in that...
by HyattWard Advertising | May 10, 2019 | HyattWard On Advertising
Estimates say consumers in the U.S. are exposed to between 4,000 and 10,000 brand messages…per day. From a creative standpoint, it is extremely difficult to come up with concepts that grab attention, inform, and are compelling. It’s okay to push the envelope, but you...
by HyattWard Advertising | Apr 26, 2019 | HyattWard On Advertising
Classic Coke is still the most popular soft drink, but classic segmentation in marketing is losing its fizz. Demographics and gender have long been the go to segments for marketers. We’ve been taught to think in terms of Male or Female, 18-34, 35-54, and so on. These...
by HyattWard Advertising | Apr 12, 2019 | HyattWard On Advertising
A recent headline caught our eye. “The Real Reason KFC Changed Their Name From Kentucky Fried Chicken.” Of course, the conspiracies of them moving from real chicken to some type of mutant meat in the ‘90s were still fresh in our mind. Another classic was the theory...
by HyattWard Advertising | Mar 29, 2019 | HyattWard On Advertising
Wednesday’s Powerball drawing was worth $768 million and one lucky Wisconsin is holding the golden ticket. It’s the third-largest jackpot in the history of the lottery. So, how does the Powerball get so high and why do so many people play? That’s easy…advertising, big...
by HyattWard Advertising | Mar 15, 2019 | HyattWard On Advertising
On Wednesday, March 13th, Facebook, Instagram, and WhatsApp went down for the majority of the day. Users were given a maintenance error trying to log in. The Facebook “family of apps” has gone down before, and they will go down again. This may be alarming for some,...
