by HyattWard Advertising | Apr 24, 2020 | HyattWard On Advertising
John Steinbeck once described a perfect day. He wrote, “It was one of those days in Monterey when the air is washed and polished like a lens, so that you can see the houses in Santa Cruz twenty miles across the bay and you can see the redwood trees on a mountain above...
by HyattWard Advertising | Apr 10, 2020 | HyattWard On Advertising
The COVID-19 pandemic has spawned an economic crisis. When the economy falters, advertising typically takes a hit. Marketing departments and ad agencies across the country are doing their best to adapt. Advertising is the most important fuel for business. London-based...
by HyattWard Advertising | Mar 20, 2020 | HyattWard On Advertising
In our last On Advertising, we had a good laugh at Burger King’s Moldy Whopper ad. Today we’re taking a look at brand messaging during the COVID-19 pandemic. How things have changed in the past two weeks… The majority of our clients are essential...
by HyattWard Advertising | Mar 6, 2020 | HyattWard On Advertising
There is a revolution in the fast-food industry, and household names are scrambling to maintain their position. These efforts include adopting a voice of sass on social media, offering vegan and healthier options, and for one company, advertising rotting food. Burger...
by HyattWard Advertising | Feb 14, 2020 | HyattWard On Advertising
Valentine’s Day ads can be fun, funny, sweet, or romantic. The only rule of thumb is to make sure the approach fits the personality of the brand. These are some of the best Valentine’s Day ads we’ve come across. Tweet Sweet Adweek shared a story about Twitter’s...
by HyattWard Advertising | Jan 17, 2020 | HyattWard On Advertising
Marketing buzzwords, phrases, or cliches, call them what you want. Almost all of them have a shelf life. Very few are timeless. For those that are beat, overused, and just superfluous jargon used in marketing meetings, it’s time to drop them. Here are the 5...
