by HyattWard Advertising | Aug 13, 2020 | HyattWard On Advertising
Celebrity endorsements are a fairly recent phenomenon, right? Wrong. The earliest known example goes back to the 1760s, when Wedgwood of UK, makers of pottery and china, used royal endorsements to promote their products. In his book, A Connecticut Yankee in King...
by HyattWard Advertising | Jul 9, 2020 | HyattWard On Advertising
We don’t want to read the instructions anymore, we want to see them. That’s why YouTube is overflowing with instructional videos. “Some assembly required,” doesn’t usually become an issue if there’s a short film on how to assemble it. If the product you sell needs any...
by HyattWard Advertising | Jun 25, 2020 | HyattWard On Advertising
Heraclitus, a Greek philosopher said, “Change is the only constant in life.” John Lennon, a British philosopher, said, “Life is what happens to you while you’re busy making other plans.” With both those quotes in mind, we will preface this entire blog with the caveat,...
by HyattWard Advertising | Jun 12, 2020 | HyattWard On Advertising
The best books about advertising? There is no definitive list. But, since the summer reading season is almost here, we’ve gone ahead and put together what we think is a pretty good one. We’ve included books that are literally about advertising and marketing, but also...
by HyattWard Advertising | May 28, 2020 | HyattWard On Advertising
Radio is dead. That’s a fairly common misconception in the world of advertising. It’s also wrong. Radio isn’t dead, or dying. While it has changed and is evolving, you might be surprised to learn that traditional broadcast stations, our old friends AM and FM, reach...
by HyattWard Advertising | May 14, 2020 | HyattWard On Advertising
We saw some research recently that put public reaction to COVID-19 into four phases. Shock, Fear, Fatigue and Future. The problem from an advertising standpoint is that we go through these phases at different speeds and we can drift back and forth. That makes it hard...
