by HyattWard Advertising | Nov 13, 2020 | HyattWard On Advertising
Alex Trebek, host of television’s most iconic game show, Jeopardy, died this past Sunday at the age of 80. Trebek hosted more than 8,200 episodes, the most by a presenter of any single game show. Trebek was born in Canada, studied philosophy, became a journalist, and...
by HyattWard Advertising | Oct 16, 2020 | HyattWard On Advertising
Terms get misused and mixed up. It’s probably that way in a lot of industries but it is particularly prevalent in ours, which is advertising. Advertising uses some of the tools in the public relations tool kit. And, public relations is different than media relations....
by HyattWard Advertising | Sep 24, 2020 | HyattWard On Advertising
Why are there so many drug ads on television? There are several reasons, not the least of which is, pharmaceutical companies can afford to buy the time and are willing to spend the bucks. Collectively, they spend billions. Drug ads make up about 8% of the total...
by HyattWard Advertising | Sep 10, 2020 | HyattWard On Advertising
Great print ads combine a compelling visual, often a great headline, and are always memorable. It’s hard to define genius in this context but you know it when you see it. These days, many marketers and advertisers want the messaging to be simple. They want it...
by HyattWard Advertising | Aug 28, 2020 | HyattWard On Advertising
Projections range from $6.7 to $10 billion in political ad spending this year. That’s for an estimated 8 million ads in 2,000 elections. That means the media market has been saturated and, as we close in on November 3rd, it will get even more crowded. Elections,...
by HyattWard Advertising | Aug 13, 2020 | HyattWard On Advertising
Myths form for a lot of reasons, and many of us hang on to them even after logic and evidence prove them false. An estimated 65% of Americans believe human beings only use 10% of their brain. Hollywood has helped fuel this falsehood with sci-fi stories of scientists...
