by HyattWard Advertising | Mar 25, 2021 | HyattWard On Advertising
Great writing and great proofreading ability don’t commonly coexist in the same individual. In fact, many famous writers and brilliant minds were lousy spellers. Hemingway and Fitzgerald were terrible spellers. So were Agatha Christie and...
by HyattWard Advertising | Mar 11, 2021 | HyattWard On Advertising
The Vrity research we report on in this issue’s “Just Cause” article didn’t surprise us. The value of cause marketing campaigns has been apparent for some time, the numbers just continue to climb. A recent survey shows 97% of marketing executives believe cause...
by HyattWard Advertising | Feb 18, 2021 | HyattWard On Advertising
Utilizing a celebrity as spokesperson for a brand is relatively commonplace. The spokesperson can be more recognizable than the product, especially to demographic segments. The spokesperson can add credibility. There’s a long list of matches that have become magic....
by HyattWard Advertising | Jan 21, 2021 | HyattWard On Advertising
It cost between $37,500 and $42,500 for an entire 30-second television commercial during the first Super Bowl in 1967. It would cost you $183,000 for just one second of commercial time on this February’s Super Bowl 55. It’s no wonder many wonder if it’s actually worth...
by HyattWard Advertising | Jan 7, 2021 | HyattWard On Advertising
Based on 2020, it would seem impossible to predict how social media and digital advertising will change in 2021 – especially since the pandemic isn’t in the rearview mirror, yet. Most platforms are juggling internal policy issues regarding the election and it’s...
by HyattWard Advertising | Dec 10, 2020 | HyattWard On Advertising
Nobel Prize winning songwriter Bob Dylan has sold his entire songwriting catalogue to Universal Music Publishing Group. The deal is said to be worth $300 million. The company will now be paid whenever another musician covers a Dylan song. They will also earn revenue...
