by HyattWard Advertising | Jun 23, 2021 | HyattWard On Advertising
Sometimes, products morph. They’re made for one thing then, suddenly or gradually, used for something entirely different. It’s one thing to refresh or refurbish a brand. But, in these cases, it was the repurposing of a product and a reinventing of the brand. Imagine...
by HyattWard Advertising | Jun 11, 2021 | HyattWard On Advertising
Corporate Social Responsibility (CSR) has evolved from buzzword to key component to business strategy. CSR can be defined as a company being aware of its impact on society and making sure their contribution is positive. This can take any form, from more opportunities...
by HyattWard Advertising | May 27, 2021 | HyattWard On Advertising
Ask just about anyone in marketing and advertising if your business should have its own blog, and they’ll likely respond with an “are you kidding me?” look. We agree. Blogs are beneficial. However, bad blogs can leave a blemish on your brand. So, how do you avoid bad...
by HyattWard Advertising | May 7, 2021 | HyattWard On Advertising
On January 21, 2020, the CDC confirmed the first case of COVID in the United States. On March 19, 2020, California became the first state to issue a stay-at-home order. As of May 4, 2021, the U.S. has fully vaccinated 106 million people. Most businesses are either...
by HyattWard Advertising | Apr 23, 2021 | HyattWard On Advertising
We came across an article on cnn.com about the name of a new IBM spinoff company. The IT services unit will now be known as “Kyndryl.” The article’s author, Chris Isidore, a Senior Writer for CNN Business doesn’t particularly like the name. Isidore considered it from...
by HyattWard Advertising | Apr 9, 2021 | HyattWard On Advertising
John Baldoni is a globally recognized executive coach and leadership educator. He has penned 14 books. In a recent advertising newsletter Baldoni reminds us how brilliant physicist Richard Feynman was and how his scientific “life...
