by HyattWard Advertising | Sep 15, 2021 | HyattWard On Advertising
“OK boomer,” is a phrase that became a meme. It’s meant to be cutting, dismissive. It’s meant to end whatever generational argument a Millennial or Z might be having with a 57-to-75-year-old. It’s a little like the snide, “What…ever!” It essentially ends the...
by HyattWard Advertising | Sep 8, 2021 | HyattWard On Advertising
It was 5:46 AM our time, on Tuesday, September 11, 2001. Nineteen al Qaeda terrorists hijacked four planes and carried out suicide attacks against the twin towers of the World Trade Center in New York City and the Pentagon in Virginia. One of the planes, whose actual...
by HyattWard Advertising | Aug 24, 2021 | HyattWard On Advertising
These days, it’s all about social media. Millennials don’t even use email. Email gets flagged as spam. It ends up in the junk file. Email marketing is kaput, it’s on life support, it’s dead. No, not really. While many in marketing believe the email approach is, at...
by HyattWard Advertising | Aug 11, 2021 | HyattWard On Advertising
It’s called paraskevidekatriaphobia, the fear of Friday the 13th. The only rational fear the day should inspire is the fear of trying to pronounce the word. Nevertheless, millions of Americans get the willies every year. In fact, the specific day and date costs...
by HyattWard Advertising | Jul 29, 2021 | HyattWard On Advertising
“There is no such thing as a new idea. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” – Mark Twain Advertising is a creative endeavor, and anyone who attempts to write or design an ad is drawing from their own experience and...
by HyattWard Advertising | Jul 15, 2021 | HyattWard On Advertising
There’s no marketing or advertising rule that says you must have a tagline. That said, a good tagline can make a big difference. You’re in Good Hands with Allstate, The Ultimate Driving Machine, Finger Lickin’ Good, Just Do It. All of these tags, and many others, have...
