by HyattWard Advertising | Feb 23, 2022 | HyattWard On Advertising
For major advertisers, the Super Bowl is the biggest event of the year. It would take the combined winner’s share of almost every player on the Rams to pay for just one of the 30-second in-game commercials. This year, humor was in, somber was out, celebrities were in,...
by HyattWard Advertising | Jan 20, 2022 | HyattWard On Advertising
For absolutely no particular reason we recently found ourselves reminiscing about three television campaigns that ended quite some time ago. Two were actually long running campaigns that had that rare combination of smart and funny. One didn’t last very long and was...
by HyattWard Advertising | Jan 6, 2022 | HyattWard On Advertising
“The art of persuasion.” That’s our favorite definition of advertising. Ads are about persuasion, and it is considerably easier to convince someone to do something when you already know what motivates them. Predicting behavior and then capitalizing on it is what...
by HyattWard Advertising | Dec 8, 2021 | HyattWard On Advertising
Columnist, humorist and author Dave Barry wrote, “If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve its full potential, that word would be meetings.” Along with a chuckle, the statement carries a measure of...
by HyattWard Advertising | Nov 10, 2021 | HyattWard On Advertising
There has almost always been a kind of snobbish elitism Hollywood directed at television commercials. Serious actors worked on stage. Serious actors did films (not movies). Serious actors were hesitant at best to do television and commercials were embarrassing. They...
by HyattWard Advertising | Oct 5, 2021 | HyattWard On Advertising
Advertising has been about targeting for a very long time. These days we literally have it down to a science. We’ll create a paint-by-numbers picture of the person you should be targeting. We show you how to aim at the consumer most likely to use your product. We...
