by HyattWard Advertising | May 19, 2022 | HyattWard On Advertising
We recommend and use stock photography all the time. Stock saves money for clients. We often use several stock photos to create a single image, turning it into a custom photo. You don’t have to schedule stock, it’s ready when you are. That’s very helpful in an...
by HyattWard Advertising | May 4, 2022 | HyattWard On Advertising
Commercial jingles once dominated the advertising landscape. While a few can still be heard now and then, they have essentially gone extinct. They weren’t done in by a comet crashing to earth. Their demise was due to more terrestrial stuff like the enormous expansion...
by HyattWard Advertising | Apr 19, 2022 | HyattWard On Advertising
With all that’s going on in the world we thought we’d take a break from serious and indulge in some silly. We searched “Funniest Commercials” and visited a variety of reliable sites like marketingweek.com, usatoday.com, renderforest.com among others. Here are several...
by HyattWard Advertising | Apr 6, 2022 | HyattWard On Advertising
There are all kinds of business statistics out there and people parrot them regardless of their veracity. 90% of new businesses fail! Or is it 50%? We’ve seen and heard both. One issue is time frame. According to the Bureau of Labor Statistics, an estimated 20% of...
by HyattWard Advertising | Mar 23, 2022 | HyattWard On Advertising
“Never stop testing and your advertising will never stop improving.” -David Ogilvy David Ogilvy founded the iconic ad agency, Ogilvy & Mather and is known in the industry as the “Father of Advertising.” He was a strong proponent of testing and it’s difficult to...
by HyattWard Advertising | Mar 10, 2022 | HyattWard On Advertising
It was more than a decade ago when Yale University identified the most powerful words in advertising. We’ve taken a look back at the list, did some additional research and have some updates. One particular word was once considered the most powerful in marketing. It...
