by HyattWard Advertising | Sep 7, 2022 | HyattWard On Advertising
Consumers are bombarded with messages; estimates say we’re exposed to 4,000 to 10,000 every day. That means creativity is vital if you want to stand out. It is the essential element, whether your brand is on a billboard, a video, or a post. There are tried and true...
by HyattWard Advertising | Aug 24, 2022 | HyattWard On Advertising
We tend not to disagree with Albert. Imagination is the most valuable tool advertising has at its disposal. Think about things unrelated to the product you want to promote. Think outside the cubicle. Think illogically. Look at everyday objects differently. Put a spin...
by HyattWard Advertising | Aug 9, 2022 | HyattWard On Advertising
It’s a famous quote, attributed to U.S. retail magnate John Wanamaker, that’s become a kind of aphorism about advertising. The quote is used inside marketing departments and agencies around the globe. It’s often said with a hint of humor, a tiny bit of...
by HyattWard Advertising | Jul 27, 2022 | HyattWard On Advertising
The Rhyme-as-Reason Effect is often referred to as the Eaton-Rosen Phenomenon. Who are Eaton and Rosen? We don’t have the foggiest idea. No one else apparently does either. The original scientific papers on the effect were published by scholars Matthew S. McGlone and...
by HyattWard Advertising | Jul 12, 2022 | HyattWard On Advertising
There’s no marketing or advertising rule that says you must have a tagline. Or a slogan. What’s the difference? Generally speaking, a slogan sells the product while a tagline positions the brand. “Melts in your mouth, not in your hands”, is a slogan for M&Ms not a...
by HyattWard Advertising | Jun 8, 2022 | HyattWard On Advertising
Acknowledge? Absolutely. Celebrate? Certainly. But what you don’t do is commercialize and trivialize a holiday like Juneteenth. Walmart did exactly that, by creating a special edition, private label ice cream, called Juneteenth. Maybe the most egregious element was...
