by HyattWard Advertising | Jan 25, 2023 | HyattWard On Advertising
The science behind surveys can get seriously complex. “Since the survey usually measures several attributes for each population member, it is impossible to find an allocation that is simultaneously optimal for each of those variables. Therefore, in such a case, we use...
by HyattWard Advertising | Jan 10, 2023 | HyattWard On Advertising
We aren’t sure how to pronounce it either but it’s the fear of Friday the 13th, the actual day, not the never-ending movies. It’s today by the way, but we’re not worried. Numbers aren’t lucky or unlucky. In fact, in Japan, 9 is unlucky and in China, it’s the number 4....
by HyattWard Advertising | Dec 7, 2022 | HyattWard On Advertising
You’re probably familiar with the phrase, “public relations nightmare.” They happen, and not necessarily to just “evil, corporate empires.” A mistake, big or small, can befall any business, big or small. Bad things happen to good companies. Organizations that can...
by HyattWard Advertising | Nov 9, 2022 | HyattWard On Advertising
Despite the success of digital advertising, a heck of a lot of money is still spent every year on print ads. Globally, companies cough up tens of billions to purchase space in newspapers and magazines. Surveys continue to show that consumers trust the printed page....
by HyattWard Advertising | Oct 4, 2022 | HyattWard On Advertising
The wealth of Millennials, the cohort of those ages 26 to 41, has doubled in the last few years to nearly $10 trillion. That’s trillion, with a “T.” No wonder conversations in marketing departments often seem to be dominated by that particular demographic. Generation...
by HyattWard Advertising | Sep 22, 2022 | HyattWard On Advertising
Meetings don’t have to be mundane; they don’t have to stifle the synergy or destroy the dynamics! They don’t have to be the place good ideas go to die. Meetings can actually be productive, compelling, interesting, and even…wait for it…creative! Too many meetings don’t...
