by HyattWard Advertising | May 29, 2025 | HyattWard On Advertising
HOW UNEXPECTED DEGREES MAKE GREAT MARKETERS Graduation season is in full swing, and across the country, newly minted degree-holders are asking themselves the big question: Now what? While marketing and advertising may not have been their major, for many grads, these...
by HyattWard Advertising | May 13, 2025 | HyattWard On Advertising
For artificial intelligence, creativity is a simulation. It will mimic the style of Shakespeare, but it can’t write an original sonnet. Humans instigate the act of creativity; what has percolated in the mind, pours out on the page. Without relatively specific...
by HyattWard Advertising | Apr 30, 2025 | HyattWard On Advertising
What do scrunchies, vinyl records, and the Super Mario Bros. have in common? Besides being major hits in the ‘80s and ‘90s, they’ve all found new life in today’s marketing landscape. That’s the power of nostalgia. More than just a warm, fuzzy feeling, it’s a proven...
by HyattWard Advertising | Apr 9, 2025 | HyattWard On Advertising
Holograms, Hyper-Personalization, and Robots Let’s take a little stroll into the not-so-distant future. Say, 10 to 20 years from now. The world of advertising has become wildly innovative and a touch unnerving. If today’s ad tech feels creepy (yes, your phone is...
by HyattWard Advertising | Mar 26, 2025 | HyattWard On Advertising
There’s no marketing or advertising rule that says you must have a tagline, or a slogan. What’s the difference? Generally speaking, a slogan sells the product while a tagline positions the brand. “Melts in your mouth, not in your hands,” is a slogan for M&Ms not a...
