by HyattWard Advertising | Aug 20, 2025 | HyattWard On Advertising
The holiday season has always had a way of sneaking up on marketers. One minute you’re enjoying a day at the beach, the next you’re staring down a deadline for that “New Year, New You” campaign. And it’s not your imagination, holiday marketing really does start...
by HyattWard Advertising | Aug 7, 2025 | HyattWard On Advertising
You’ve probably heard that the average human attention span is now shorter than that of a goldfish. That’s not true, and at the risk of losing your attention, we will explain. This particular myth apparently originated from a Microsoft study that reported average...
by HyattWard Advertising | Jul 23, 2025 | HyattWard On Advertising
WHY SOME ADS STICK BUT OTHERS DON’T You can’t remember what you had for lunch yesterday, but you still know every word to a jingle from a 1990s shampoo commercial? That’s not about nostalgia, it’s about psychology. Great advertising rarely happens by accident. It’s...
by HyattWard Advertising | Jul 9, 2025 | HyattWard On Advertising
As visual clutter increases and consumers multitask more than ever, brands are turning up the volume, literally. Audio branding, especially through sonic logos, is emerging as a powerful way to cut through the noise and create lasting impressions. Think of the Netflix...
by HyattWard Advertising | Jun 11, 2025 | HyattWard On Advertising
It’s the season of sunscreen and surfboards. It’s summer, and if you’re a smart marketer, it’s a time for sizzling strategies. While consumers are busy planning beach trips and barbecues, your brand has an opportunity to show up where they are: in their feeds,...
