by HyattWard Advertising | Mar 4, 2025 | HyattWard On Advertising
Ever wonder why you suddenly crave a Coke after seeing a commercial? Or why Apple’s sleek, minimalist ads make you feel like you need that new gadget? That’s not magic. It’s psychology at work. The best advertisers don’t simply sell products; they tap into human...
by HyattWard Advertising | Feb 20, 2025 | HyattWard On Advertising
We live in the information age, the digital, streaming, augmented reality, artificial intelligence, couples staring at their own phones from across the table at the restaurant era. We instant message, we text, we post, we email. What might surprise you is that direct...
by HyattWard Advertising | Jan 22, 2025 | HyattWard On Advertising
Richard Feynman (1918-1988) was a Nobel Prize winning physicist. Like Carl Sagan and Neil deGrasse Tyson, he was a gifted communicator and much of his advice about science fits perfectly within the world of advertising. For instance, “See failure as beginning.” See...
by HyattWard Advertising | Jan 9, 2025 | HyattWard On Advertising
Actually, it works really well. Last year’s total global ad spend should come in right around $1 trillion. Generally speaking, businesses don’t spend a thousand billion dollars on anything that doesn’t work. When someone says, “Advertising doesn’t work,” they’re...
by HyattWard Advertising | Dec 4, 2024 | HyattWard On Advertising
Humor has always been a cornerstone of successful advertising, and for good reason. It works. A funny ad does more than elicit a chuckle; it creates a memorable experience that resonates with the audience. Here are some of the reasons why. HUMOR GRABS ATTENTION In...
