Campaigns We Miss

For absolutely no particular reason we recently found ourselves reminiscing about three television campaigns that ended quite some time ago. Two were actually long running campaigns that had that rare combination of smart and funny. One didn’t last very long and was...

Psychological Fanfare

“The art of persuasion.” That’s our favorite definition of advertising. Ads are about persuasion, and it is considerably easier to convince someone to do something when you already know what motivates them. Predicting behavior and then capitalizing on it is what...