WORDS THAT EMPOWER YOUR COPY

It was more than a decade ago when Yale University identified the most powerful words in advertising. We’ve taken a look back at the list, did some additional research and have some updates. One particular word was once considered the most powerful in marketing. It...

OUR FAVORITE SUPER BOWL ADS

For major advertisers, the Super Bowl is the biggest event of the year. It would take the combined winner’s share of almost every player on the Rams to pay for just one of the 30-second in-game commercials. This year, humor was in, somber was out, celebrities were in,...