Back To The Beginning

There has almost always been a kind of snobbish elitism Hollywood directed at television commercials. Serious actors worked on stage. Serious actors did films (not movies). Serious actors were hesitant at best to do television and commercials were embarrassing. They...

Broad Or Bull’s Eye?

Advertising has been about targeting for a very long time. These days we literally have it down to a science. We’ll create a paint-by-numbers picture of the person you should be targeting. We show you how to aim at the consumer most likely to use your product. We...

Ok Boomer

“OK boomer,” is a phrase that became a meme. It’s meant to be cutting, dismissive. It’s meant to end whatever generational argument a Millennial or Z might be having with a 57-to-75-year-old. It’s a little like the snide, “What…ever!” It essentially ends the...