by HyattWard Advertising | Apr 9, 2025 | HyattWard On Advertising
Holograms, Hyper-Personalization, and Robots Let’s take a little stroll into the not-so-distant future. Say, 10 to 20 years from now. The world of advertising has become wildly innovative and a touch unnerving. If today’s ad tech feels creepy (yes, your phone is...
by HyattWard Advertising | Mar 26, 2025 | HyattWard On Advertising
There’s no marketing or advertising rule that says you must have a tagline, or a slogan. What’s the difference? Generally speaking, a slogan sells the product while a tagline positions the brand. “Melts in your mouth, not in your hands,” is a slogan for M&Ms not a...
by HyattWard Advertising | Mar 4, 2025 | HyattWard On Advertising
Ever wonder why you suddenly crave a Coke after seeing a commercial? Or why Apple’s sleek, minimalist ads make you feel like you need that new gadget? That’s not magic. It’s psychology at work. The best advertisers don’t simply sell products; they tap into human...
by HyattWard Advertising | Feb 20, 2025 | HyattWard On Advertising
We live in the information age, the digital, streaming, augmented reality, artificial intelligence, couples staring at their own phones from across the table at the restaurant era. We instant message, we text, we post, we email. What might surprise you is that direct...
by HyattWard Advertising | Jan 22, 2025 | HyattWard On Advertising
Richard Feynman (1918-1988) was a Nobel Prize winning physicist. Like Carl Sagan and Neil deGrasse Tyson, he was a gifted communicator and much of his advice about science fits perfectly within the world of advertising. For instance, “See failure as beginning.” See...
by HyattWard Advertising | Jan 9, 2025 | HyattWard On Advertising
Actually, it works really well. Last year’s total global ad spend should come in right around $1 trillion. Generally speaking, businesses don’t spend a thousand billion dollars on anything that doesn’t work. When someone says, “Advertising doesn’t work,” they’re...
