by HyattWard Advertising | Jul 23, 2025 | HyattWard On Advertising
WHY SOME ADS STICK BUT OTHERS DON’T You can’t remember what you had for lunch yesterday, but you still know every word to a jingle from a 1990s shampoo commercial? That’s not about nostalgia, it’s about psychology. Great advertising rarely happens by accident. It’s...
by HyattWard Advertising | Jul 9, 2025 | HyattWard On Advertising
As visual clutter increases and consumers multitask more than ever, brands are turning up the volume, literally. Audio branding, especially through sonic logos, is emerging as a powerful way to cut through the noise and create lasting impressions. Think of the Netflix...
by HyattWard Advertising | Jun 11, 2025 | HyattWard On Advertising
It’s the season of sunscreen and surfboards. It’s summer, and if you’re a smart marketer, it’s a time for sizzling strategies. While consumers are busy planning beach trips and barbecues, your brand has an opportunity to show up where they are: in their feeds,...
by HyattWard Advertising | May 29, 2025 | HyattWard On Advertising
HOW UNEXPECTED DEGREES MAKE GREAT MARKETERS Graduation season is in full swing, and across the country, newly minted degree-holders are asking themselves the big question: Now what? While marketing and advertising may not have been their major, for many grads, these...
by HyattWard Advertising | May 13, 2025 | HyattWard On Advertising
For artificial intelligence, creativity is a simulation. It will mimic the style of Shakespeare, but it can’t write an original sonnet. Humans instigate the act of creativity; what has percolated in the mind, pours out on the page. Without relatively specific...
by HyattWard Advertising | Apr 30, 2025 | HyattWard On Advertising
What do scrunchies, vinyl records, and the Super Mario Bros. have in common? Besides being major hits in the ‘80s and ‘90s, they’ve all found new life in today’s marketing landscape. That’s the power of nostalgia. More than just a warm, fuzzy feeling, it’s a proven...
