Commercial Wisdom

Within 24 hours of posting its “Wisdom” commercial on YouTube on April 17, 2014 Dodge had 5.7 million views. It isn’t hard to see why. We think it’s a heartfelt and compelling celebration of Dodge’s 100th birthday. One of the reasons it’s so...

A New (Virtual) Reality

Will Virtual Reality be the next Betamax or 3-D TV? Not according to advertising forecasts for the coming year. While not every new technology has sticking power, VR already has big brands clamoring to figure out how to make use of it in advertising. According to...

Does Age Really Matter?

Advertising loves Millennials. Brands have been throwing everything but the kitchen sink at Millennials and yet, they are still struggling to crack the code on how to get the attention of the largest living generation.  Advertising to Millennials is tricky, as they...