by HyattWard Advertising | Jul 21, 2016 | HyattWard On Advertising
Throughout a variety of studies, it seems that Millennials have a strong message for American banks: change or fall to the wayside. The Millennial Disruption Index, a study done by Scratch (Viacom Media Networks) surveyed over 10,000 Millennials (aged 19-37) about 73...
by HyattWard Advertising | Jul 19, 2016 | HyattWard On Advertising
An advertising agency’s mission is always to do the best they can to help their clients win. This may mean winning brand recognition or winning new customers and Members. Much of the time, winning takes the form of lighthearted campaigns that make the target audience...
by HyattWard Advertising | Jun 28, 2016 | HyattWard On Advertising
Whether or not a product has staying power definitely depends on the product itself and its performance, but packaging plays a role in the success or failure of sales. This can be especially true in a market full of competing and comparable products. Brand recognition...
by HyattWard Advertising | Jun 23, 2016 | HyattWard On Advertising
Advertising on Instagram has only been available for a year, and already brands plan to spend more on Instagram than Twitter. Although brands’ advertising budgets are primarily set for Facebook, Instagram is weaving its way into being the second most used digital...
by HyattWard Advertising | Jun 21, 2016 | HyattWard On Advertising
Stale Oreo cookies aren’t very tasty. The same is true of marketing and Oreo had a marketing problem. The cookie was first introduced in 1912 and Kraft had dunked it into an advertising rut. When Kraft handed off the cookie over to the newly-split-off Mondelez...
by HyattWard Advertising | Jun 14, 2016 | HyattWard On Advertising
He was “The Greatest.” Muhammad Ali, who suffered from Parkinson’s Disease, died June 3rd, at the age of 74. His skills in the boxing ring were the stuff of legend. He won the heavyweight title three times and his bouts with Sonny Liston, Joe Frazier and George...
