by HyattWard Advertising | Jan 17, 2024 | HyattWard On Advertising
Great writing and great proofreading don’t always coexist in the same individual. In fact, many brilliant writers were lousy spellers. Hemingway and Fitzgerald were terrible, so were Agatha Christie and Jane Austen. George Washington was reportedly a bad speller, so...
by HyattWard Advertising | Jan 3, 2024 | HyattWard On Advertising
A badly injured Confederate veteran becomes addicted to morphine. His name is John Pemberton and he is a trained pharmacist. So, he comes up with his own cure, a drink containing alcohol and cocoa leaf extract — the stuff of cocaine. It never cured Pemberton’s...
by HyattWard Advertising | Dec 5, 2023 | HyattWard On Advertising
Public Relations nightmares don’t happen often thankfully, but they do happen and not necessarily to “evil, corporate empires.” Mistakes, big or small, can happen to any business. Bad things happen to good companies. To err is human, but the problem is forgiveness...
by HyattWard Advertising | Nov 8, 2023 | HyattWard On Advertising
Meetings don’t have to be mundane; they don’t have to stifle the synergy or destroy the dynamics! They don’t have to be the place where good ideas go to die. Meetings can be productive, compelling, interesting, and creative! Too many meetings don’t get off the ground,...
by HyattWard Advertising | Oct 10, 2023 | HyattWard On Advertising
Forty-four years ago, this ad appeared in Variety, the entertainment industry trade bible. Not a single frame of the film had been shot, no crew had been hired, no financing found. Apparently, the sole reason for the ad was to determine if anyone else had claimed the...
