by HyattWard Advertising | Sep 27, 2023 | HyattWard On Advertising
Some words work better than others. Words have their own inherent power. When you are trying to extol a product and persuade a consumer, the right word can make a major difference. For decades, the word, “Free,” has worn the crown as the king of advertising...
by HyattWard Advertising | Sep 6, 2023 | HyattWard On Advertising
Advertising is part art, part science, ironically its very own A/B split. At its core, A/B testing is a simple way to compare two different versions of something. It’s been around for more than a century, but it didn’t originate with advertising or marketing. Many...
by HyattWard Advertising | Aug 22, 2023 | HyattWard On Advertising
The experts estimate more than $11 billion will be spent on political ads in 2024. That works out to an estimated 8 to 9.5 million ads in about 2,000 elections. On any given day, the average consumer will be exposed to as many as 10,000 ads. That may seem like a lot,...
by HyattWard Advertising | Aug 9, 2023 | HyattWard On Advertising
It’s an information age, an era of consumerism, and digital technology is the booster rocket of brand awareness. There’s never been more powerful tools at the disposal of marketers and advertisers. Your company’s brand can bask in the sunlight, your company’s products...
by HyattWard Advertising | Jul 24, 2023 | HyattWard On Advertising
Roughly 23 years ago, an online bank called Confinity merged with a rival known as X.com. That merged company changed its name to PayPal. Elon Musk was among the partners in that venture. He had wanted to keep the name X. Other executives quashed the idea. This past...
