BAD TAG

There’s no marketing or advertising rule that says you must have a tagline. Or a slogan. What’s the difference? Generally speaking, a slogan sells the product while a tagline positions the brand. “Melts in your mouth, not in your hands”, is a slogan for M&Ms not a...

JUST DON’T DO IT

Acknowledge? Absolutely. Celebrate? Certainly. But what you don’t do is commercialize and trivialize a holiday like Juneteenth. Walmart did exactly that, by creating a special edition, private label ice cream, called Juneteenth. Maybe the most egregious element was...