IMAGINE THAT

We tend not to disagree with Albert. Imagination is the most valuable tool advertising has at its disposal. Think about things unrelated to the product you want to promote. Think outside the cubicle. Think illogically. Look at everyday objects differently. Put a spin...

TRUE OR FALSE?

It’s a famous quote, attributed to U.S. retail magnate John Wanamaker, that’s become a kind of aphorism about advertising. The quote is used inside marketing departments and agencies around the globe. It’s often said with a hint of humor, a tiny bit of...

RHYME AS REASON

The Rhyme-as-Reason Effect is often referred to as the Eaton-Rosen Phenomenon. Who are Eaton and Rosen? We don’t have the foggiest idea. No one else apparently does either. The original scientific papers on the effect were published by scholars Matthew S. McGlone and...