Looking for ways to get more eyes on your Facebook content and more of your followers interacting with your brand? The solution lies in creating valuable content that stands out.
Keep it Relevant and Brief
On Facebook, the average user has an attention span of 6-to-9 seconds before they move onto the next thing that steals their attention. Create content that will matter to your audience, then keep it timely, short, and interesting. The majority of Facebook users are on their mobile devices and are on the go. Take advantage of your audience’s daily in-between moments to read.
Don’t Forget Video!
Videos tend to capture a viewer’s attention faster than text and the introduction of Facebook Live has opened up even more possibilities for eye-catching content. Check out this article from Forbes for some great examples of how companies have used Facebook Live to their advantage. The immediacy of Live Video and opportunities for immediate interaction have made this new component of the platform very popular.
Give Your Viewers a Place to Go
Once a viewer has engaged with your content, they need a place to go. Most viewers will not make the effort to search for further information, so give them a landing page with more information and ways to access the product or services advertised. Make accessing your brand easier and not only will your content be more engaging, but there is more likely to be a higher rate of return.
Experiment with Content
Keep track of what social media content is the most successful and experiment. Keep within your voice, but change up your content. Then monitor what is most successful. Try to replicate success and then build on it. How can you discover what your audience finds most valuable if you don’t experiment?
There may not be a perfect formula for building a Facebook presence that boosts your brand, but these four tips can make a huge difference in the level of audience engagement you achieve. This can be particularly helpful as an aspect of a multi-faceted advertising campaign.
At HyattWard we enjoy helping clients integrate social media into their advertising campaigns. And we would love helping you achieve your social media goals while working on a campaign with us as well!