October 20th was International Credit Union Day. It’s a day that Credit Unions around the world celebrate what separates them from big banks. People within the industry call it the Credit Union Difference. It’s regarded with pride and honor, and rightfully so.
Our client, Credit Union of Southern California, is one of the Credit Unions that went big to celebrate the difference. We created a fun campaign for them and their Members.
“Celebrate The Credit Union Difference” is a sweepstakes that is running for the entire month of October. CU SoCal gave away branded selfie-sticks to their Members and asked them to share on social media how CU SoCal has helped make a difference in their life. And we are LOVING the stories!
Once a week a Member will win a GoPro Camera, and at the end of the month one lucky Member will take home a thousand bucks. We created handouts, in-branch collateral such as standees and tabletop signs, an employee kickoff flyer, as well as social media content for the whole month.
Take a look at all the campaign pieces here.
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