by HyattWard Advertising | Jun 8, 2017 | HyattWard On Advertising
The founder of Ebay, Pierre Omidyar, once said, “ We have technology finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” So why aren’t people taking advantage of it? According to the...
by HyattWard Advertising | May 24, 2017 | HyattWard On Advertising
The English language’s greatest writer once wrote, “Shall I compare thee to a summer’s day?” And 400 years later an English owned firm compares women to… bottles of shampoo? As we mentioned in one of our “Top Stories,” Dove has come under fire for the...
by HyattWard Advertising | May 2, 2017 | HyattWard On Advertising
Although virtual reality is newly available to the average consumer, it feels like the question itself has been discussed for over a decade. Does virtual reality have a future in companies’ branding strategies, and if so, how? It’s a question we’ve been asking...
by HyattWard Advertising | Apr 12, 2017 | HyattWard On Advertising
Companies, marketers, and advertisers demand change from YouTube and Google’s digital advertising services, such as banners and pre-roll video ads. Some have already packed their bags and are looking into other options. Industry pundits are calling it a digital...
by HyattWard Advertising | Mar 29, 2017 | HyattWard On Advertising
Here’s an ad-age for you. There are two types of companies; those who have been hacked, and those who don’t know they’ve been hacked. This is a twist of words by Dmitri Alperovitch, a renowned computer security researcher, inspired from a statement by former FBI...
by HyattWard Advertising | Mar 15, 2017 | HyattWard On Advertising
Brand loyalty is vital to a company’s longevity. Building brand loyalty may differ from industry to industry, but there is a common set of values found in each approach. Implementation may differ, but the core mindsets are similar. Why Should Consumers Choose You?...
