Blog On Blogs

Ask just about anyone in marketing and advertising if your business should have its own blog, and they’ll likely respond with an “are you kidding me?” look. We agree. Blogs are beneficial. However, bad blogs can leave a blemish on your brand. So, how do you avoid bad...

The Name Game

We came across an article on cnn.com about the name of a new IBM spinoff company. The IT services unit will now be known as “Kyndryl.” The article’s author, Chris Isidore, a Senior Writer for CNN Business doesn’t particularly like the name. Isidore considered it from...