Spots We Thought Were Super

They cost $7 million for 30-seconds of airtime, and brands put out tons of additional cash to write and create Super Bowl spots. For major brands, it’s worth the expense. Few televised events capture as many viewers. Here are some of our favorites from Super Bowl 57....

The Science Of Surveys

The science behind surveys can get seriously complex. “Since the survey usually measures several attributes for each population member, it is impossible to find an allocation that is simultaneously optimal for each of those variables. Therefore, in such a case, we use...

Paraskevidekatriaphobia

We aren’t sure how to pronounce it either but it’s the fear of Friday the 13th, the actual day, not the never-ending movies. It’s today by the way, but we’re not worried. Numbers aren’t lucky or unlucky. In fact, in Japan, 9 is unlucky and in China, it’s the number 4....