Psychological Fanfare

“The art of persuasion.” That’s among our favorite definitions of advertising. Ads are about awareness but also meant to persuade. And it’s quite a bit easier to convince someone to do something once you know what motivates them. Psychology is the study of behavior....

What’s In A Name?

We tend not to argue with things Shakespeare said. A rose by any other name would certainly smell the same. However, if the euphonious single syllable “rose,” had been “roach,” it wouldn’t have altered the smell, but might have altered the flower’s reputation. Even if...