There’s no rule that says you must have a tagline or a slogan. And, coming up with a good one is far from easy. We’re experienced enough to understand that while there is a process, there’s no formula. You give it your best and hope to catch lightning in a bottle. Bad taglines and slogans are often unintentionally funny. They are also instructive. They illustrate what not to do. Like the slogan for Uzbekistan Airways pictured above. No company in the transportation industry — especially an airline — should ever use the phrase, “good luck” as a tagline. Doesn’t exactly encourage you to board one of their planes, does it? We have more.
No, you can’t.
I’ve got it! Let’s come up with a slogan that alienates half of the consumers in the world. Great idea!
Times change. It’s bad by today’s usage but back then the word “sucks” wasn’t a pejorative.
Dodge Neon came up with “Hi” as their slogan. They were attempting cute, but they accomplished exceptionally short.
Chambord is an award-winning raspberry liqueur. We guess the thought was, you don’t need a reason to have some. Doesn’t quite work. It seems to imply there is no reason to have some. Imagine that hashtag/slogan in another context. Tesla #because no reason. Apple #because no reason.
And some of them were pulmonologists!
Thinking of creating a tagline for your business? Don’t try to highlight or focus on multiple benefits your company offers. Keep it to one. Keep it simple and relatively short. Once you have a few good ones, check to see if they are trademarked. Or call us. We do taglines right.