They cost $7 million for 30-seconds of airtime, and brands put out tons of additional cash to write and create Super Bowl spots. For major brands, it’s worth the expense. Few televised events capture as many viewers. Here are some of our favorites from Super Bowl 57.
The Farmer’s Dog commercial plucks every heartstring. If this doesn’t bring a tear to your eye, you’re a Vulcan.
Ben looked happier in this commercial than at the Grammy Awards.
Ozzy Osbourne, Billy Idol and Paul Stanley don’t want us to call each other “rock stars,” in this funny spot for Workday, a software company. They’re right. Newton and Einstein would like us to stop calling each other geniuses, too.
The creative team on this campaign are geniuses and rock stars.
Ram’s Super Bowl ad, called “Premature Electrification,” used innuendos and mocks pharmaceutical advertising in a move to plug its electric Ram 1500 REV pickup truck. It manages to be funny without being disparaging.
We began with a dog; we end with a Dogg. Be on the lookout for Howie Long, Tony Romo and Martha Stewart.