We tend not to disagree with Albert. Imagination is the most valuable tool advertising has at its disposal. Think about things unrelated to the product you want to promote. Think outside the cubicle. Think illogically. Look at everyday objects differently. Put a spin on what’s safe. Start by saying, “What if?” Here are examples of the impact a little imagination can have.
Sitting down on the job…
Denver Water, Nestle, and IBM didn’t put an ad on a bench, they turned the bench into an ad.
Why not go out on a limb?
Someone in this environmental organization’s marketing department, or someone at their agency, imagined what could stand in for a tree. That’s how we imagine it.
Incorporate the landscape. This one by Bic was brilliant.
When you can incorporate the billboard itself as part of the ad, AND the area around it, that’s genius. We wonder if the billboard company agreed to mow the lawn?
Wordplay.
You’d think an ad to promote reading might need more copy. Doesn’t.
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Imagine the difference.
This German optician came up with a series of ads like this. Put glasses on and you’re smarter. Reality and perception don’t necessarily match.
Product flexibility.
McDonald’s imagined the perfect way to promote free wi-fi. It’s okay to manipulate your product, as long as you don’t demean it.
Stay flexible
Leo Burnett creatives came up with this sassy, smart promotional piece for a yoga center. Someone may have made a list of, flexible stuff.
Making things easy
This agency was trying to convey the message that their client makes everything easy. We know for a fact that the process started by thinking of difficult things. The Rubik’s Cube was one, then turning it all red made it easy. How do we know the details? Our agency imagined it.
Put our imagination to work for your brand, give us a call.