PE.com – Business, Inland Empire Agency Wins Agency Review March 27, 2008 11:50 AM Pacific Daylight Time
REDLANDS, Calif. –(BUSINESS WIRE)– HyattWard Advertising (www.HyattWard.com) has won the advertising assignment for the Inland Empire’s largest credit union, Arrowhead Credit Union (www.ArrowheadCU.org). The new campaign includes radio, print, interactive elements and product promotions.
Arrowhead Credit Union has established itself as one of the leading financial institutions in the region. They are the largest locally based credit union in Southern California’s Inland Empire. Founded in 1949, Arrowhead has more than 160,000 members and more than $1 billion in assets. Nationally, the average credit union has about $91 million.
HyattWard Advertising won the business in a review which included the San Diego-based incumbent agency and an agency from Orange County.
HyattWard utilized research provided by Arrowhead and cunducted its own research in debeloping the presentation. The new campaign focusese on Arrowhead Credit Union’s free checking, online banking, home and auto loans, savings programs, investments, insurance, along with an emphasis on business services.
The new campaign will also address a number of issues, including a persistent perception that credit unions specialize and aren’t full service. In fact, most major credit unions like Arrowhead offer as wide a range of products and services as other financial institutions. To help overcome the misconception, HyattWard has developed a new brand-theme for Arrowhead, “Everything You Need Us To Be.”
“We are excited about this campaign. WE wanted a message that conveys Arrowhead Credit Union is friendly, flexible, innovative, and more than capable of providing anything an individual or business may need,” said Adrian Hyatt-Ward, President and CEO for HyattWard Advertising.
About HyattWard Advertising
HyattWard Advertising is a full service agency based in Redlands, CA. The agency represents clients in Los Angeles, Orange, San Bernardino, and Riverside counties. HyattWard Advertising has won many local, regional, and national awards. The agency was recognized in March of this year with 8 American Advertising Federation Addy Awards, including 3 Gold and a coveted “Best in Show,” in the Radio/Television category.
HyattWard ADvertising was founded by President and CEO, Adrian Hyatt-Ward in 1997. She is a previous President of the Inland Empire Ad Club, a division of the American Advertising Federation. She was recently interviewed for a cover store in 951 Magazine.
HyattWard Advertising provides a full range of integrated marketing services including broadcast, print, collateral, interactive solutions and placement. The HyattWard Advertising client list includes Arrowhead Credit Union, Telesis Community Credit Union, Springboard Consumer Credit Management and California Baptist University, among others.
For more information, visit www.HyattWard.com, E-mail at info@HyattWard.com or call 1-800-749-8677.