Why You Must Continue To Grow Your Digital Presence
One of two things will happen; either Facebook will recover or it won’t. The millions of people online are not leaving; the news of Facebook is not the end of digital advertising. You still want to be online in order to connect and engage with your audience.
If one thing is clear from this whole mess, it’s that companies and influencers shouldn’t keep all their eggs in one basket. It’s important to keep platform presence diversified. Don’t delete your Facebook pages, but perhaps strengthen your Instagram, Twitter, LinkedIn, and Tumblr presence would be beneficial. Many users are leaving Facebook, something we see as temporary, but they’re still online somewhere.
Finding New Ways To Engage
Probably the most beneficial thing to come out of the Facebook privacy scandal is the opportunity it provides for companies to reengage with their audience in new ways. You can use this period, where many are in fear, to your benefit.
Is your competition pushing heavy on Facebook or other platforms right now? Probably not. Are users still flocking to these social media sites? Yes.
Taking advantage of a space that generally was oversaturated with content that is now feeling rather empty can solidify new followers and potential customers to your brand.
The More Things Change The More They Stay The Same
There is no need to be alarmed and jump ship. This privacy scandal isn’t all that surprising given the nature of social media in general. But, the cat is out of the bag. Users will now know that all the apps they use on Facebook, or apps in general, could be used to mine data and be sold at a later time.
However, the trade off is still the same. Social media allows people to seize wanted attention they’re not getting. It may be in the form of internet points or simple comments, but users revel in that. The feeling, or possible feeling, of popularity is something these sites offer as trade for data. Users will continue to be self absorbed by the number of “likes” they receive. Perhaps the approach companies could take is to set aside their own drive for engagement and appease the needs of individuals. If users want the attention, it may be beneficial to give them what they want.