My friend Chuck caught me off guard last week in a conversation about the importance of companies building a social media presence. He asked me, “Instagram is dying, right?” The last time Chuck was on the platform, it was nothing more than #ManCrushMondays, cat owners making their cats look ridiculous, and an unhumbling regret that friends were eating better than you.
Instagram Has Evolved
That was nearly six years ago. Today, it’s the second largest social media site behind parent company, Facebook, which purchased Instagram in 2012. The platform has since received a plethora of updates like Instagram Stories, shoppable posts, and an algorithmic feed, which enriches the user experience and empowers branding.
Instagram surprised almost everyone in late 2016, when they announced their user base grew 50% over the six months prior to the announcement. As of today, they double Twitter’s monthly user base.
So Why The Growth?
Instagram is a visual media driven platform, meaning there has to be a level of content for users to engage with. Users are specifically looking for image based content. Your media is the forefront to your strategy, allowing you to sell the experience and not just the product. In short, a picture is worth a thousand words.
60% of Millennials are on Instagram. Most of them are engaging with their favorite brands on the platform. That number is expected to increase in the following months. If you’re not on Instagram, assume your competitors are and they’re already engaging with the coveted cohort.
It’s Time To Get On Board
Companies need a social media presence in today’s world. That’s obvious. What isn’t obvious is the ability to create discussion and interaction with your audience. Creating a digital experience of your brand is key.
The platform has shown tremendous growth the past year, has improved it’s brand-to-consumer friendliness, and your audience is already there. It’s up in all aspects. If managed appropriately, you should be taking advantage of that.
Interested in seeing how Instagram and other social media platforms can improve your online presence? We’re here to help. Please contact us below.