The founder of Ebay, Pierre Omidyar, once said, “ We have technology finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” So why aren’t people taking advantage of it? 

According to the 2017 Segmint Consumer Bank Marketing Report, an overwhelming number of those surveyed think their financial institution should provide information on products and services their bank or credit union offers. But only a small percentage feels that their financial institution comes through with clean and concise information that helps them reach their financial goals.

We reviewed the top national banks and local credit union websites. The information the people want is there. You’re providing it, but they’re not reading it.

Where’s The Disconnect?

There’s a problem with the way the industry thinks about being online. Many believe that a website and offering online and mobile banking is enough. Unfortunately, that’s not enough in today’s world. You can’t rely on online and mobile banking to be your sole driving force to your webpage. It’s a useful tool, but having it doesn’t mean you’re online.

Banks and credit unions need an online presence. They need to be where their customers and members already are.

Let Social Media Be Your Online Advertising

The industry needs to rethink how we view digital advertising. Social media has evolved. It allows brands to connect with their audience and provides the opportunity for them to personally engage with your brand. It’s a two-way street for communication that leads to stronger brand relations and brand awareness.

An online presence doesn’t just help you gain the attention of online users today; it will help you capture the audience of tomorrow.

Why Social Media

Your audience is already on social media. If you’re not taking advantage of that you’re going to miss a major portion of your prospects. Social media itself is an extension of the community and your brand. Those surveyed are looking for more information to increase their financial success. Social media is the perfect place for your brand to share financial tips to assist your customers and members reach their financial goals.

Go to them. Let them know why you’re the right choice for reaching their financial needs.

If you’re interested in increasing your online presence through social media, give us a call or follow this link to our contact page.