In any form of branding, perception is a critical factor. Your company’s perception on social media is no exception. Building a strong and respected image for your company starts with creating and maintaining the right voice for your social media presence.
What Is A Voice?
Voice is style and syntax. How do you want to sound and be perceived? Are you going to be cute? Funny? Or are you aiming to build a professional personality, like Wells Fargo, who focuses on informing their readers with an approach that’s straight-to-the-point.
Why Having A Voice Is Important
Giving personality to your social media branding is an important step to personifying your company. It’s what gives your branding a face, and is the key aspect that resonates with your readers. That personality is what they will remember, and will be the reason your audience wants to engage with your brand. Voice is connection.
Finding Your Voice
You don’t have to be a rocket scientist when it comes to figuring out your voice. You just need to examine your branding. The two should match.
Check out this article from Jeff Goins of goinswriter.com that highlights an exercise on how writers find their voice. Writing out a list of adjectives that describes your company is a great place to start. Ask yourself this, “If I were to meet my brand face to face on the street, how would it interact with me, what would it say, and how would it say it?”
Implementing Your Voice
There’s only one way you’re going to be able to find and consistently write from your company’s chosen style. Like any profession, practice is crucial to mastery. You and/or your team writers need to believe they are the company when writing, almost allowing the company to facilitate the message through the keyboard.
There is no step-by-step guide out there that is going to guarantee your immediate success in executing your voice. It’s a process that takes experience, time, and practice. These aspects of using and maintaining it should provide you with a foundation to begin and improve your social media presence.
If you need a head start on defining your brand’s voice and executing it in your materials, consider hiring experts. A full-service advertising agency can help you and your team define and share your message in a way that resonates with your audience.
At HyattWard, we help companies find their voice. Check out this CU SoCal campaign celebrating International Credit Union Day.
