Advertising on Instagram has only been available for a year, and already brands plan to spend more on Instagram than Twitter. Although brands’ advertising budgets are primarily set for Facebook, Instagram is weaving its way into being the second most used digital advertising platform for brands.
According to a new report published by SocialFresh in collaboration with the Firebrand Group and Simply Measured, approximately 30% of respondents are advertising on Instagram at least once a month, which is about the same as Twitter and half as much as Facebook.
Finding Influencers
Influencers are the key to this and apparently, Instagram is home to a lot of Influencers with a strong follower base. According to CNBC.com,:
“Instagram…has become a wonderland for consumer products as diverse as food, clothes and grooming. On any given day, users harness the platform’s viral capabilities to sell or endorse products—and they don’t have to be celebrities, either.”
In an eMarketer forecast, the company noted that Instagram’s appeal is its skew towards youth and noted that more than 6 in 10 Millennial smartphone users are expected to be Instagram users this year.
Images Still Reign
Just like in traditional marketing, images still make the most impact. The SocialFresh report demonstrated that images are the popular type of content being produced by social media marketers. Imagery and taglines create the strong engagement in marketing, so perhaps the more things change, the more they really do stay the same!
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