There were over 3,700 entries received in the Thirty-Third Annual Healthcare Advertising Awards and we are thrilled to announce that HyattWard was one of the winners this year!
HyattWard received a Bronze award for our Medicare Open Enrollment Campaign for Riverside Physician Network.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition and is also one of the ten largest of all advertising awards. Being acknowledged by the industry is validating, but it is even more exciting to know that our work is making an impact for our clients.
Advertising in the medical industry often takes a serious slant, but we thought perhaps our campaigns with Riverside Physician Network could be more playful. After all, medicine is all about people, and doctors are people with personality too. That was our pitch to Riverside Physician Network when we began our collaboration 7 years ago and we’ve had a lot of fun since.
Billboards have been the basis of our campaigns for Riverside Physician Network. Using designs featuring real doctors of the network in their professional settings, with just a bit of tongue-in-cheek in the headlines, has added that friendly touch of attitude and personality we were shooting for. We’re glad that the judges at this year’s American Advertising Federation agreed when they made this campaign an award winning one.
Check out our portfolio here:
[huge_it_portfolio id=”14″]
Want more great insights from HyattWard Advertising? Click here and sign up for our weekly email newsletter!