case study

The College of the Desert Foundation plays a critical role in expanding access to education by supporting scholarships, student programs, and institutional priorities for College of the Desert. As the Foundation’s digital presence evolved, it became clear that the website needed to do more than inform — it needed to inspire trust, tell impactful stories, and make giving intuitive.

HyattWard Advertising partnered with the Foundation to redesign its website with a focus on clarity, accessibility, and donor engagement.

The existing website presented several challenges:

• Complex information that was difficult for visitors to navigate
• Limited storytelling around donor impact and student success
• Opportunities to improve accessibility and usability across devices
• A need for clearer pathways to giving, events, and Foundation initiatives

The goal was to create a digital experience that reflected the Foundation’s mission while supporting long-term fundraising and engagement efforts.

HyattWard Advertising approached the redesign with a strategy-first mindset, balancing storytelling, functionality, and performance.

Key elements of the solution included:

• Clear Information Architecture
  Reorganized content to make it easier for donors, students, and community members to find what matters most.
• Donor-Focused Storytelling
  Highlighted the impact of giving through student stories, Foundation initiatives, and real-world outcomes.
• Improved User Experience
  Designed a clean, intuitive layout optimized for desktop and mobile users.
• Accessibility-Minded Design
  Implemented best practices to improve readability, navigation, and overall accessibility.
• Stronger Calls to Action
  Created clear, purposeful pathways for donations, event participation, and engagement.

The redesigned website now serves as a powerful digital foundation for the organization — one that supports fundraising, strengthens credibility, and reinforces the Foundation’s mission.

The new site:

• Presents a modern, professional presence aligned with the Foundation’s values
• Makes it easier for visitors to understand how their support creates impact
• Encourages deeper engagement through clear navigation and compelling content
• Provides a scalable platform to support future campaigns and initiatives

View the reuslts at codfoundation.org.

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